PR Article Partnership Guide
1. About innovaTopia
innovaTopia is a specialized media outlet covering technology-related news both domestically and internationally. Under the concept of “Tech for Human Evolution,” we view technology not merely as tools, but as forces that promote human evolution.
Our media is founded on four core policies: “Spatiality, Temporality, Expertise, and Neutrality,” positioning current global innovations as historical turning points. Our primary mission is to explore future prospects together with our readers, emphasizing not just technology news reporting but deep examination of their historical significance and future impacts.
2. Readership and Traffic
Monthly Page Views: 300,000-400,000 PV
Our readership consists of advanced users in the technology field:
- Early adopters of AI and quantum computing: Individuals and corporate stakeholders who are sensitive to the latest technology trends and actively adopt new solutions
- Gadget enthusiasts: User segments that adopt innovative products early and possess the discernment to evaluate their value
- Large enterprise security professionals: Continuous traffic from companies whose employees need to monitor the latest security trends for business purposes
These readers are not mere information consumers but possess the characteristics of opinion leaders who play important roles in the social implementation of technology.
3. Article Production Workflow
Our article production is based on a unique academic approach.
Editorial Team Expertise
- Academia alumni: Writers with actual research achievements in quantum and nanotechnology fields
- AI certification holders: Writers with certified qualifications ensuring technical accuracy
- Philosophically-minded writers: Personnel capable of deep consideration of technology’s social and ethical implications
Article Production Process
- Historical context setting: Positioning target technologies or products within the flow of history
- Academic verification: Ensuring technical accuracy based on specialized knowledge
- Social impact analysis: Multi-faceted examination of technology’s societal effects
- Future vision presentation: Building visions of the future to consider together with readers
4. What Kind of Articles We Write
The PR articles we produce aim to provide value that transcends conventional advertising concepts.
Basic Philosophy: “Interesting and Beneficial”
We provide content that achieves both intellectual satisfaction and practical value for readers, rather than disposable advertisements. To meet the expectations of our early adopter readership, we conduct deep analysis that goes beyond superficial introductions.
PR Article Structure
- Detailed product analysis: Thorough examination from technical specifications to user experience from professional perspectives
- Competitor comparisons: Objective comparative analysis from a neutral standpoint
- Historical significance explanation: The social significance and value as a turning point that the product holds
- Writer experience reports: Exploration of possibilities through actual usage
- Developer interviews (optional): Deep dive into the philosophy and background embedded in the product
Emphasis on Narrative
Our articles always have a narrator. This means article production with consistent storytelling rather than mere information listing. We naturally incorporate client companies into the larger narrative that society possesses—the flow of technological history—positioning them within a continuous context.
5. innovaTopia’s Philosophy
Narrative Media Management Based on Text Theory
Our articles are constructed based not on mere “text” but on the “texte” concept proposed by Roland Barthes. Texte is something where meaning emerges through interaction with readers and forms a culturally open system within interrelationships with other textes.
For example, just as J.D. Salinger’s “The Catcher in the Rye” holds different meanings for readers at the time of publication versus contemporary readers, our articles also generate multi-layered meanings according to readers’ cultural contexts.
Technology Reporting as Social Responsibility
We emphasize viewing technological progress within ethical and social contexts in society. We treat technology not as mere tools but as always accompanied by social meaning and responsibility.
Maintaining Neutrality Through Thorough Comparison
While conveying product appeal through new perspectives by highly specialized writers, we ensure neutrality through thorough comparative analysis. This gains reader trust and aims for long-term media value improvement.
innovaTopia serves as a media partner that creates technology’s future together with readers, positioning your products within historical context and communicating their true value to society. While this page is titled “Advertisements,” we approach this more as assistance with public relations rather than advertising. We believe we can definitely contribute to your company’s medium to long-term strategy.
Please feel free to contact us through the form to get started.